Our case examples
Global Marketing Approach: Revitalize the ultra-luxury brand Maybach
Modern Art platform – institutions, artists, charities – as a lever to boost brand awareness and modernizing brand image
Cooperations with e.g. Louvre Paris, Fondation Beyerler, Maybach Foundation, international artist like David La Chapelle, Julian Schnabel and upcoming young talents
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Cooperations with e.g. Louvre Paris, Fondation Beyerler, Maybach Foundation, international artist like David La Chapelle, Julian Schnabel and upcoming young talents ·
Brand licensing & Cooperations
Licensing as effective tool for brand enhancement and new business
Introduction of “Maybach – Icons of Luxury” with eyewear, leatherwear and global retail presence
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Introduction of “Maybach – Icons of Luxury” with eyewear, leatherwear and global retail presence ·
International network development Mercedes-AMG
Roll-out of > 500 AMG Performance Centers and Establishment of world-first stand-alone AMG Center
Introduction of new shop-in-shop concept, training standards and margin structures to boost sales for Mercedes-AMG. AMG Setagaya world-first stand-alone AMG Center followed by Sydney and many more cities until today
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Introduction of new shop-in-shop concept, training standards and margin structures to boost sales for Mercedes-AMG. AMG Setagaya world-first stand-alone AMG Center followed by Sydney and many more cities until today ·
Brand Architecture Mercedes-Benz
Architecture as 3-dimensional brand statement
Global guideline for 3-D brand representation in retail, at events and trade shows. Global roll-out of new Mercedes-Benz Retail Architecture
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Global guideline for 3-D brand representation in retail, at events and trade shows. Global roll-out of new Mercedes-Benz Retail Architecture ·
1998: Value-based customer segmentation
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2001-2006: Effective CEO support of a multinational company
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2006-2012: Reinvention of an ultra-luxury brand
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2007: Engaging customers at events: Pro-AM golf platforms, modern art, charities
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2009: Sales enhancing referral model China
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SALES GROWTH
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2012: Global Top End customer loyalty program
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2013: New Brand Architecture for premium-luxury brand
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2013: Global roll-out new retail architecture
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2013: Inner-city store format
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2014-2019: Sales growth > 400% by global roll-out of new shop-in-shop retail format
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2015: Data-driven sales steering model and automated reporting
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2016: Lead generating dealer roadshow format
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2017: World first stand-alone Brand Center
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2018: Digital dealer hub
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2018: Dealer training standards
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2018: Sales project lead Hypercar
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2019: Streamlining of production plant
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2020: Brand vision, product portfolio and network strategy for sport-premium brand
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2021: New brand role incl. F1 engagement
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2022: Re-engage European dealer network to achieve sales growth
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2022: Performance-driven retail margin model
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2022: Benchmark lead generation and brand experience platform
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2022: Optimized GmbH structures
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2023: Cost-effective dealer co-op for inner-city store format
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1998: Value-based customer segmentation · 2001-2006: Effective CEO support of a multinational company · 2006-2012: Reinvention of an ultra-luxury brand · 2007: Engaging customers at events: Pro-AM golf platforms, modern art, charities · 2009: Sales enhancing referral model China · SALES GROWTH · 2012: Global Top End customer loyalty program · 2013: New Brand Architecture for premium-luxury brand · 2013: Global roll-out new retail architecture · 2013: Inner-city store format · 2014-2019: Sales growth > 400% by global roll-out of new shop-in-shop retail format · 2015: Data-driven sales steering model and automated reporting · 2016: Lead generating dealer roadshow format · 2017: World first stand-alone Brand Center · 2018: Digital dealer hub · 2018: Dealer training standards · 2018: Sales project lead Hypercar · 2019: Streamlining of production plant · 2020: Brand vision, product portfolio and network strategy for sport-premium brand · 2021: New brand role incl. F1 engagement · 2022: Re-engage European dealer network to achieve sales growth · 2022: Performance-driven retail margin model · 2022: Benchmark lead generation and brand experience platform · 2022: Optimized GmbH structures · 2023: Cost-effective dealer co-op for inner-city store format ·
Top Customer Loyalty programs
Customer Community Building for customer retention and access to new customers via brand ambassadorships
Maximum Customer Centricity with “Maybach Circle” and “Mercedes-Benz Circle of Excellence” using the “Center of Excellence” in Stuttgart as the embodiment of common values and “Home” of brand and customers
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Maximum Customer Centricity with “Maybach Circle” and “Mercedes-Benz Circle of Excellence” using the “Center of Excellence” in Stuttgart as the embodiment of common values and “Home” of brand and customers ·
Digital Sales steering
KPI dashboards as central tool and platform to steer global sales activities in real-time
Tableau-based dashboards for analytics and automated reporting, CRM management and introduction of first AI-based planning and steering methods
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Tableau-based dashboards for analytics and automated reporting, CRM management and introduction of first AI-based planning and steering methods ·
Holistic brand and product management
„Go where they are“ – Events at the right time, the right place and with the tailormade target group for your product
“Go where they are approach” – Events at the right time, the right place and with the tailormade target group for your product
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“Go where they are approach” – Events at the right time, the right place and with the tailormade target group for your product ·
Pan-European activation of retail network of Aston Martin
Empowering European sales organisation to become international benchmark to create growth.
