Piloting your path to excellence
Elevating businesses with premium demands through expert guidance.
Welcome to MFFConsulting
In a rapidly changing market environment, MFFConsulting is your reliable partner
with a unique combination of market knowledge, networks, strategic vision and a passion for excellent brand management, marketing and sales.
Who is behind?
Patrick Marinoff brings over 25 years of experience from various top management positions in the international automotive industry: Marketing Strategy for Mercedes-Benz, Assistant to the CEO of Daimler AG, Global Brand Manager for Maybach, Head of Brand Appearance for Mercedes-Benz, Head of Sales for Mercedes-AMG, Managing Director at Alpine and Aston Martin. His analytical, strategic, yet always creative mindset, along with consistent implementation and continuous data-driven optimization, contribute to his track record of significant brand strengthening and growth.
Marinoff
Patrick
Services
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We support in the establishment and continuous development of convincing and consistent brand identities as your most powerful and long-term competitive advantage
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We create and implement a tailored 360-degree marketing mix for you to achieve the defined brand, customer, and sales goals.
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Introduction of data-driven sales management, optimized margin design, effective control of retail partners, optimal sales training.
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We assume the leadership of your sales and/or marketing function temporarily: defining new strategies, implementing/adapting structures, processes, and action plans as a foundation for further growth or a turnaround.
1998: Value-based customer segmentation
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2001-2006: Effective CEO support of a multinational company
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2006-2012: Reinvention of an ultra-luxury brand
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2007: Engaging customers at events: Pro-AM golf platforms, modern art, charities
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2009: Sales enhancing referral model China
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SALES GROWTH
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2012: Global Top End customer loyalty program
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2013: New Brand Architecture for premium-luxury brand
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2013: Global roll-out new retail architecture
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2013: Inner-city store format
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2014-2019: Sales growth > 400% by global roll-out of new shop-in-shop retail format
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2015: Data-driven sales steering model and automated reporting
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2016: Lead generating dealer roadshow format
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2017: World first stand-alone Brand Center
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2018: Digital dealer hub
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2018: Dealer training standards
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2018: Sales project lead Hypercar
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2019: Streamlining of production plant
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2020: Brand vision, product portfolio and network strategy for sport-premium brand
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2021: New brand role incl. F1 engagement
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2022: Re-engage European dealer network to achieve sales growth
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2022: Performance-driven retail margin model
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2022: Benchmark lead generation and brand experience platform
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2022: Optimized GmbH structures
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2023: Cost-effective dealer co-op for inner-city store format
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1998: Value-based customer segmentation · 2001-2006: Effective CEO support of a multinational company · 2006-2012: Reinvention of an ultra-luxury brand · 2007: Engaging customers at events: Pro-AM golf platforms, modern art, charities · 2009: Sales enhancing referral model China · SALES GROWTH · 2012: Global Top End customer loyalty program · 2013: New Brand Architecture for premium-luxury brand · 2013: Global roll-out new retail architecture · 2013: Inner-city store format · 2014-2019: Sales growth > 400% by global roll-out of new shop-in-shop retail format · 2015: Data-driven sales steering model and automated reporting · 2016: Lead generating dealer roadshow format · 2017: World first stand-alone Brand Center · 2018: Digital dealer hub · 2018: Dealer training standards · 2018: Sales project lead Hypercar · 2019: Streamlining of production plant · 2020: Brand vision, product portfolio and network strategy for sport-premium brand · 2021: New brand role incl. F1 engagement · 2022: Re-engage European dealer network to achieve sales growth · 2022: Performance-driven retail margin model · 2022: Benchmark lead generation and brand experience platform · 2022: Optimized GmbH structures · 2023: Cost-effective dealer co-op for inner-city store format ·
Competencies
WHAT
We know
to do:
Global Brand Management and Brand Strategy
Brand Vison, Brand Values, Brand Architecture, Cooperation- and Licensing Strategies and beyond
Marketing Strategy and Execution
Effective Lead Generation: Delivering the right message, at the right time, via the right channel, to the right target group - Online, Offline, Events, Roadshows, Social, PR and more
Global Sales & Network Management
Building and managing strong and effective sales teams from central to retail: Clear targets, measurements and incentive structures
HOW
We know
to do it:
Strong and proven network
Knowing the right people and partners is key to meet highest customer demands
Some case examples
Global Marketing Approach: Revitalize the ultra-luxury brand Maybach
Modern Art platform – institutions, artists, charities – as a lever to boost brand awareness and modernizing brand image
Cooperations with e.g. Louvre Paris, Fondation Beyerler, Maybach Foundation, international artist like David La Chapelle, Julian Schnabel and upcoming young talents
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Cooperations with e.g. Louvre Paris, Fondation Beyerler, Maybach Foundation, international artist like David La Chapelle, Julian Schnabel and upcoming young talents ·
Digital Sales steering
KPI dashboards as central tool and platform to steer global sales activities in real-time
Tableau-based dashboards for analytics and automated reporting, CRM management and introduction of first AI-based planning and steering methods
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Tableau-based dashboards for analytics and automated reporting, CRM management and introduction of first AI-based planning and steering methods ·
